As part of an ongoing desire to update the look and quality of the ModCloth.com home page, we evaluated the success of home page layouts for customer interaction and revenue, and site performance needs.
The goal was to show customers beautiful, engaging content, in a way that felt effortless without adding visual clutter or confusion to the page.
The goal was to show customers beautiful, engaging content, in a way that felt effortless without adding visual clutter or confusion to the page.
5 "hero" images appear as the user hovers over the banners on the right side
5 "hero" images appear on auto-play; pagination dots allow the user to navigate to the different images in the carousel
building upon the simplicity of the previous "dots-only" layout, arrows were added to ease UI functionality concerns; separate banner graphics were added under the hero for additional merchandising needs
