The brief
The Pune Heritage Festival was a collaboration of events including Heritage Walks, Workshops, Nature Trails, Games etc. This festival was based on the rich legacy of Pune and targeted towards the thinking man who has a peculiar interest in history and heritage. Thus the campaign was designed to not be a direct invitation for the events but a combination of an intriguing copy and design which would generate interest of the reader / viewer for the Festival.
The Thought
Pune heritage festival was targeted towards likeminded people who love history and heritage hence the campaign was designed for this niche.
The underlying thought was to depict the confluence of varied cultures, arts, philosophy, architectures and people that define Pune. Since the campaign was for this niche audience it had to be thought provoking as well as exciting.
The execution
Every landmark in Pune has its own story. A hill side temple is a place of worship and also a fitness hub. The train Deccan Queen is not just a mode of transport but also the queen of hearts. Considering this insight a series of posters were designed highlighting the heritage landmarks of Pune.
