Atlantis Water Adventure Visual Branding
Atlantis Water Adventure is a waterpark owned by PT Pembangunan Jaya, located in North Jakarta. The theme that the waterpark applies is the tale of the lost city, Atlantis.
Atlantis Water Adventure (AWA) is the second theme park developed by Ancol. AWA is the result from the revitalisation from Gelanggang Renang Ancol which has existed since 1974. AWA which has an area of 5 hectares is ready to provide amusing water adventures with 8 primary pools: Poseidon, Antila, Plaza Atlas, Aquarius, Octopus, Atlantean, dan Kiddy Pool.
Atlantis Water Adventures always try to develop its facilities in order to maximize customer’s satisfication. AWA manages to not only provide recreational fun but also experience which the customers will not forget.
The symbol is inspired from the literature engraving on
ancient greek walls which was written to mark the events happened in history.
ancient greek walls which was written to mark the events happened in history.
The primary symbol must be produced in Pantone P 125-7 U. The logotype ‘ATLANTIS’ is
specially drawn typeface and must not be typeset, traced, reshaped, redrawn or
modified in any form by either manual or electronic methods.
specially drawn typeface and must not be typeset, traced, reshaped, redrawn or
modified in any form by either manual or electronic methods.
Supergraphics
The Supergraphic is a distinctive and unique graphic style to support the Atlantis Water Adventure brand image.
It is used to support the brand applications. The supergraphic palette can appear on collaterals to create a
distinct and easily recognisable style. The placement is flexible, as long as it remains fun, creative
distinct and easily recognisable style. The placement is flexible, as long as it remains fun, creative
and not causing any disturbances to other elements.
Illustrative Supergraphic is a distinctive graphic to support the Atlantis Water Adventures brand image.
It is used to support the brand applications when the primary supergraphic is not in use. The supergraphic pattern
can appear on collaterals to create a distinct and easily recognisable style.
Stationery
Thank You!
