If there's a criteria for shooting a creative brand or business it's that they must love what they do. It makes the shoot and resulting video unique, more personal and engaging that a typical promotional project.

Chay, founder of Chakra Tattoo Lounge, loves designing and inking tattoos and is on a mission to create a fresh welcoming environment for customers shying away from the typically grungy, dark and sometimes intimidating atmosphere of tattoo parlours.

Shot over a day at his studio with the aim to introduce himself and the business to a wider audience, the video achieved 6K views in a week and resulted in Chay being fully booked for 6 months following.

Filmed with Sony A7S and A6300 cameras.

Edited with the Adobe Suite.