What if your book was a living 'entity', and continuously adapted to your tastes? Inspired by the absurdity of both Aldous Huxley's 1931 satirical world and the threat of censorship that it still faces today, Brave New World: According to You (and a Bunch of Other People) is a user-generated reading experience and exercise in self-editing.
Users engage in a chat-style interaction with an unnamed, sardonic persona prior to each chapter, but unbeknownst to them, their answers will serve to replace the text of Brave New World itself, thus creating an unprintable, one-off Version truly unique to them.
This hypothetical digital book's concept is communicated as a microsite advertising the app, evoking curiosity while teasing particular features of the app.
Designed in response to the 2017 ISTD: Banned Books student brief.
