BULLDOG - Project ATL : concept + Video Content
Role: Creative Direction
Strategy:
We want the bulldog attitude to be the catalyst to influence your decision making moment.
Millennial like to decide what they buy, where and when, but above all they want to decide why they buy it.
We need to be transparent and to give value to their decision making power individually.
“I Choose because I can”
Concept: By Choice
"If you do something by choice, you do it because you want to and not because you have to."
Video Content:
A truly piece of art documentary
About the process of a fashion film
By the unique vision of three artist chosen by choice.
About the process of a fashion film
By the unique vision of three artist chosen by choice.
We will challenge three artist to join in a happenig of creativity to create and produce a fashion film for bulldog combining their art and vision in a unique remix experience film content.
The challenge for the artists consist of working together combining their skills and remixing their art. as a result, they will create a fashion film as an unexpected piece of art. this one will be the first #mixedbychoice.
MOCKUP FASHION FILM EPISODES
Video HUB / host in Tumblr.com
Social & Digital
