ASANA
Proposal for energizing drink brand and identity. The focus was the world of yoga and specifically bikram yoga. The name derives from the term 'asana' which signifies position in Sanskrit and is also the suffix to many bikram (and yoga) postures. Ardha-Chandrasana, Utkatasana, Garurasana, trikanasana, etc...
From this project I imagine an asana universe which started from a beverage and expands into apparel, yoga accessories and equipment, a new studio.
Geneva, Switzerland.
BRAND IDENTITY. GRAPHICS. STRATEGY. digital
