OVERVIEW
SMARTIES wants the world to know they're made with non-artificial colours that are as vibrant as ever.
CHALLENGE
SMARTIES has a powerful brand culture that transcends age connecting children, teens and adults alike. It also has a rich and deeply anchored brand memory, which lives in our early childhood. Concepts should be expressed in non-traditional ways.
SOLUTION
Celebrating SMARTIES as a colourful and iconic memory-maker, TIME CAPSULE is a vibrant and experiential campaign/art exhibit to pop up in major city spaces, where eight local artists will be given a “time capsule” in the shape of a candy and asked to create monochromatic, immersive spaces featuring a SMARTIES-inspired memory.
Co-Art Directors/Copywriters: Carrie Cai & Abigail Ballanger
Submitted as an entry for the National Advertising Challenge 2017 "Wild Card" category.
