NTV_90

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NTV_90 Branding

NTV_90 was given birth into this world to create interesting nostalgic narratives that facilitates food for thought when these memories get diverted, subverted, manipulated. NTV_90 (also known as Nostalgia TV of the 90s) thrives on the fact that humans do reminisce alot. And when I mean alot, I mean spending hours with your best buddies just talking about common nostalgic moments in your lives.

NTV_90 was branded to play on the wistful Teletext of the past. Teletext was vital in communicating vast amounts of information in texts on the television from the 80s all the way till 2013 when it ceased operation. Hence, It made sense conceptually to create a brand identity that revolves around Teletext. The "N" is a play on the Teletext Singapore Logo. Also, the pixels reaffirms the nostalgic 8-bit technology of the past.

NTV_90 aims to provide an outlet for the target demographic (people who were born in the 90s) to relate to. Enamel pins came to mind. Enamel pins, like every other kinds of collections you have in your attic, are things that people often 'hoard' because it looks 'cool and interesting'. But more importantly, it is simply how we 'hoard'/reminisce our former memories that allows this idea to work.