NAB Traveller Card
NAB (National Australia Bank) needed a campaign to promote The NAB Traveller Card. It allowed you to load currency of any type around the world into this one card – it doubled up as a debit and credit card for greater flexibility.
The campaign idea was ‘Pay like a local’ and the visual theme needed to make the most of NAB’s flexible brand identity to create something bold, impactful and with some serious cut through.
A series of bold, typographic illustrations that focussed on the theme was created. Icon illustrations of worldly landmarks and/or memorabilia would replace letters and could easily be reproduced by anyone and at anytime.
Executive creative director: Simon Wright
Agency: Principals
Melbourne Design Awards Winner
NAB (National Australia Bank) needed a campaign to promote The NAB Traveller Card. It allowed you to load currency of any type around the world into this one card – it doubled up as a debit and credit card for greater flexibility.
The campaign idea was ‘Pay like a local’ and the visual theme needed to make the most of NAB’s flexible brand identity to create something bold, impactful and with some serious cut through.
A series of bold, typographic illustrations that focussed on the theme was created. Icon illustrations of worldly landmarks and/or memorabilia would replace letters and could easily be reproduced by anyone and at anytime.
Executive creative director: Simon Wright
Agency: Principals
Melbourne Design Awards Winner
