Doritos
#DareToBeBold
Pitch
We’ve all gone through the telltale symptoms of a food craving before: an itch that can’t be scratched, a feeling that can’t be shaken –– until, that is, you stop whatever you’re doing and feed the beast.
We’ve also all enjoyed the satisfaction that comes with indulging it.
Our TVCs, inspired by iconic moments from horror movies, playfully explore this cat and mouse game in an over the top exhibition of boldness that sees our hero, Ahmed, take his cravings head on and fight it out with a bag of the very object he desires most: Doritos tortilla-style chips.
In each, the chips make him fight for what he wants, literally.
