UNWRAPPING MUMMY PARTIES // ISTD 2017
The brief required us to design a typographic work that explores the subject of "fads". We had to investigate the widest interpretation of the theme from historical, cultural and global perspectives. We also had to consider the tenor of the communication according to our chosen fad.
The fad that I chose to present was the Victorian unwrapping mummy parties that occurred within the 20th century. Egyptomania was a craze that swept over Europe and was the catalyst to the Victorians’ obsession with mummies. I wanted to inform people about the unethical nature of the fad by showing the amount of damage caused to the mummies through the use of broken, disrespected grids and typography. My publication is made up of three separate booklets; the first two follow the grid and respect the type, however the third booklet, talking about the unwrapping, disrespects the grid and distorts the typography to show the extent of damage caused due to the fad.
This project was awarded a pass from the International Society of Typographic Designers 2017 assessment.
Colour Palette
Modern Hieroglyphics
Creating Hieroglyphics with Letters
My Manifestation Title Split Over the Three Covers
Introduction Showing my Hieroglyphic Icons
All Gold was Printed in Metallic Ink. Gold is Associated with Egypt
Double Page Spread
Double Page Spread Working Together
Third Booklet's Type Disrespecting the Grid
Transparency Pages Transforming as Pages are Turned
End of Transparency Pages
The three separate booklets were presented in their own 'coffins' and fit into each other
Each booklet has a linen ribbon that can be pulled to lift the booklet out of its box
The first booklet invites readers to an unwrapping party
The second booklet is all about the importance of the mummification process
Practices, processes & rituals
Close up of the gold spot ink and my hieroglyphics
Using typography to illustrate the strips of linen wrapped around the mummies
The golden tabs represent amulets that the reader will collect throughout the booklets. Amulets
were small valuable funerary jewels that were found amongst the layers of linen when unwrapping a mummy
The amulets get collected throughout the booklets by tearing them off along a perforated line
Deciphering the amulets; Many different parts forming a whole 'body'
