For decades the state lines have served as the divide between one fan base and another. But the digital era has changed everything. Fans across America can connect and rally together. It's time for the ultimate border battle to redraw the lines. The United States of Fandom is officially up for grabs. Fan up and join the fight to claim, capture, and conquer your favorite Buffalo Wild Wings location for your favorite sports team.
The Fight For Fandom app concept allows users to choose a Buffalo Wild Wings location as their home turf and check-in on their mobile devices as a fan of their favorite football team. The restaurant locations would then become battle grounds for fans to claim on behalf of their favorite team. Custom logos, called "Fan Pins", were created for all 32 teams. These Fan Pins allow BWW to represent the fans of the teams and cities they represent.
www.buffalowildwings.com/app
The Fight For Fandom app concept allows users to choose a Buffalo Wild Wings location as their home turf and check-in on their mobile devices as a fan of their favorite football team. The restaurant locations would then become battle grounds for fans to claim on behalf of their favorite team. Custom logos, called "Fan Pins", were created for all 32 teams. These Fan Pins allow BWW to represent the fans of the teams and cities they represent.
www.buffalowildwings.com/app
Art Direction // Dustin Joyce (Me)
Design // Dustin Joyce (Me), Roven Bashier, Dan Jenstad
Copy // Eric Schlauh
CD // Tony Lintner
Get The App
Design // Dustin Joyce (Me), Roven Bashier, Dan Jenstad
Copy // Eric Schlauh
CD // Tony Lintner
Get The App
