JURONG LAKE GARDENS
Promotional Campaign - 2017
Illustration + Branding
INFO
Jurong Lake Gardens is envisioned to be Singapore’s new national gardens in the heartlands, a people’s garden for leisure and recreation, and a model for sustainability in green development and mixed-used urban district.
CONCEPT - GARDEN GETAWAY
JLG is about creating community spaces. This concept markets JLG as a retreat in the heart of the city away from the hustle and bustle of everyday life. It appeals to families who wish to take a break from the stresses of life to relax in a fun, stress-free environment.
The campaign centers around a mobile pop-up exhibit that would be placed around MRT stations. It hopes to raise public awareness and draw interest to the park and its features.
