Student Project
Redesign of Danish sports–fashion brand Hummel’s website.
For this assignment, we were asked to create a fresh take on Hummel’s website, giving it a more sporty feel and integrate an online store.
I wanted to make the Hummel website an explosion of sporty energy! Furthermore, I found it necessary to make it very easy and intuitive to navigate, as well as on the lighter side, text–wise — as Hummel’s target user does not want to sit through pages and pages of text when looking for their new favourite shoe.
Redesign of Danish sports–fashion brand Hummel’s website.
For this assignment, we were asked to create a fresh take on Hummel’s website, giving it a more sporty feel and integrate an online store.
I wanted to make the Hummel website an explosion of sporty energy! Furthermore, I found it necessary to make it very easy and intuitive to navigate, as well as on the lighter side, text–wise — as Hummel’s target user does not want to sit through pages and pages of text when looking for their new favourite shoe.
