D&AD 2017: Arjowiggins Creative Papers
Problem:
Put Arjowiggins Creative Papers at the heart of a campaign, initiative, product or service for Facebook, Instagram or Sony Music and remind digital customers of the power of paper.
Solution:
A collaboration between Arjowiggins and Instagram — the ‘Paper Wall’ is a physical interactive installation initially presented at the Design Museum, that encourages visitors to see, touch and take samples from the Arjowiggins range of Creative Papers.
COLLECT YOUR FAVOURITES
Users interact with the paper wall, experiencing the papers before choosing their favourites to take away with them
DISCOVERY & SUGGESTIONS
Each of the paper samples offer different suggestions for Instagram accounts that users may like based on their paper choice
ARJOWIGGINS INSTAGRAM VIDEOS: MOST LIKED PAPERS
The paper wall will be filmed, documenting the users most liked papers for each day in the Design Museum
SOCIAL MEDIA HYPE
Images will be shared on Instagram generating hype and promoting the physical installation
