// NIKE HO14 NSW t-shirt graphics
For the Holiday 2014 season Nike Sportswear put together a collection around dimension and perspective, and wanted to try a 3d treatment on both their italic and "Just Do IT' logos. Nike's NSW team asked us to use a similar style to the one we used for some pieces made in 2012, which used cloned circular arcs extending back through space. The biggest challenge we faced was retaining legibility with broken letterforms. Both logos needed to be easily identifiable when read from a distance, as well as up close. We spent a month trying different techniques, until we landed on designs which had both the depth and clarity needed to push the project through to print.
The shirts were released globally in the Winter of 2014 for the Young Athletes category, carried both in stores and on Nike.com.
The shirts were released globally in the Winter of 2014 for the Young Athletes category, carried both in stores and on Nike.com.
Process:
Final graphics: