ELEIÇÃO NA MÃO
Eleição na Mão is an online survey software with the focus on the elections and candidates, launched in 2016. Since political research is very expensive, Eleição na Mão's target audience are minor candidates with small budgets. The software also connects with a dedicated mobile app that enables offline surveys.
MOBILE APPLICATION
Since the dedicated app was designed to enforce street polls, I had to keep every detail to a minimum. People responding to surveys on the streets usually do not have time to spare or even interest in participating, specially politics-related surveys, therefore Eleição na Mão app is awfully minimalist.
The person who applies the poll usually is the one holding the smartphone, therefore to address the need for the interviewee to be able to read and understand what's on the screen – especially without holding it on their own hands – I used big icons, big texts, and big bold buttons.