The objective of the campaign was to refresh the image of Tequila Pueblo Viejo across the USA and create brand awareness among Hispanic millennials. "My Pueblo Viejo is..." incorporates characteristic elements and iconic places that make their hometown so special and unique.
The campaign was run in the NYC subway and through the streets of San Francisco, CA. 2016
Graphic design by Marisol Rivera. A work of ARTO Studio
NEW YORK CITY
SAN FRANCISCO, CA
LOS ANGELES, CA