DIPTYQUE - AD CAMPAIGN
I designed this ad campaign for an existing candle and fragrance brand called Diptyque. I had to produce an advert for an adshell poster, a billboard, and a web banner advertisement. I drew the flower illustration that would be used throughout the campaign in illustrator and painted it in photoshop. I also had to produce a promotional item or a gimmick that would help promote the brand. I chose to do a ticket that would be handed out when an item was purchased.The ticket would reveal whether or not the buyer won the new Rose Collection perfume and candle set. The buyer would hover the ticket above a lit candle and the outcome would be revealed. I created this by using lemon juice and painting on the ticket and envelope.