Branding for Singapore Fashion Week (SGFW), an annual high-profile fashion event showcasing world-class collections by established and emerging designers/labels, both internationally and locally.
Launched in 2015, Singapore Fashion Week replaced Audi Fashion Festival, with a new direction, identity and format — a consumer-focused fashion festival including strategic global alliances (a partnership with CFDA and UKTI), thought-leadership initiatives (SGFW Fashion Talk Series), industry development (Fashion Futures 2015, BLUEPRINT 2015) and supporting new generation talents (Star Creation 2014 Capsule Collection, LASALLE Degree Fashion Show 2015 and Harper’s BAZAAR Asia New Generation Fashion Designer Awards 2015).
The 2015 festival theme positions Singapore as a fashion capital, celebrating and pushing homegrown talents further into the international marketplace, as well as displaying a strong support for women empowerment.
Client: Mercury Creative
Project Director: Joyce O'Dwyer
Project Director: Joyce O'Dwyer
Creative/Art Direction: Stephanie N.
Brand Identity/Web Design: Stephanie N.
Graphic Design: Stephanie N., Shaoyin Chow
Copywriting: Luke Shepherd
Accounts Executive: Camilia Ittobane, Charmaine Foo
Event Photography:
Courtesy of www.singaporefashionweek.com.sg
Courtesy of www.singaporefashionweek.com.sg
