Mixing colors and flavor with function. A packaging design for a nutrient-dense food snack bar made of natural organic ingredients, vegan, low-carb, and starch-free. Located in California, USA, Nut Genius is a healthy snack bar is for people who are active, diet-conscious, and always on the move. Each color represents the key ingredients, together with the elements of the set design direction, we wanted to capture something playful and chaotic, but not distracting from the actual products where the pastel background colors are used as a support to highlight the packaging design.
ROLE
Creative Strategy + Direction + Design
SCOPE
Brand Identity Design + Packaging Design +
Set Design + Photography
©2014-23
