Wedge was mandated to evolve the Dispatch brand identity. This evolution called to develop a wider brand ecosystem including fresh colours, typography, an educational Brew Guide, and more. The design is centred on transportation visuals that are a reference to the company’s first cold brew delivery truck. A new tagline, "From a Better Place" was also born in collaboration with Tom Smith, the brand's strategist, which speaks to Dispatch's committed connection to fair trade product and transparent relationships with farmers.
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