D&AD New Blood Awards.

Arjowiggins Creative Papers

Brief: Put Arjowiggins Creative Papers at the heart of a campaign, initiative, product or service for Facebook, Instagram or Sony Music and remind digital customers of the power of paper.

#papercanbe is an online hashtag project campaign that utilises the features of the social media platform, Instagram. This aims to encourage the digital artists of Instagram to put down their tools used for digital art and go traditional to “do something creative with paper.” The hashtag that is used is to signify that paper can be anything depending on who handles it and how far their imagination and creativity can go with the use of paper.