Redeveloped branding of The Exchange an award-winning venue in Port Melbourne offering bar, restaurant and function room facilities. The concept of the brief was to retain the iconic heritage and vintage aesthetic with a modern eclectic twist to compliment the interiors and furnishings of the venue. The vintage ink illustrations incorporate vegetables and beverages into the patterns of flora and are manipulated in conjunction with the offer. The black and white illustrations are seen consistent across the brand with washes of watercolour adhering to a pastel colour palette developed in the styleguide.
