Be Part of the Legend
Official 2005 Campaign for the Riviera Maya destination in Mexico.
Official 2005 Campaign for the Riviera Maya destination in Mexico.
The creative rationale behind the Riviera Maya Be Part of the Legend campaign is that every traveller that visits the destination will instantly blend into the millenary cultural and natural fabric of the place, becoming legend themselves in a very subtle way.
Poster. Be Part of the Legend. A woman sun bathing casts the shadow of Chac Mool.
