One page ad for Bic mechanical pencils. The target audience was young people so I thought I would play up the usefulness of using a mechanical pencil having never needing to use the sharpener. This allows for maximum doodling in class. Doodles were inspired by a friend in high school who would always draw very destructive scenes on her notebook paper.
Bic Ad
Published:

Bic Ad

1 page ad for mechanical pencils in a classroom setting. Designer: Lauren Prueter Copywriters: Davis Dryer and Lauren Prueter

Published: