A poster created for the drum stick manufacturers ‘Vic Firth’, showing
their production process and environmental credentials through the
journey from cradle to grave. Its purpose is to educate drummers into
how their sticks are physically made and the impact it has on the world
around them as well as expressing the efforts ‘Vic Firth’ make to
encourage sustainability.
Title
The title ‘No Repercussions’ came at an accidental comment
when discussing the stick manufacturers as having a small carbon
footprint with their production process ensuring there are no or
minimal repercussions on the environment. Due to the pun of
‘percussions’ being prominent I kept it in, adding it as a tag line
for the small campain. I chose the typeface: DIN Condensed Bold
as I felt it expressed a boldness and strength to capture the essence
of the sticks - along with being very similar to the existing tag line’s
font. To enhance the pun I separated ‘percussions’ with a soild fill
along with an stick to replace the ‘i’ exposing the nature of its content.
I decided to keep the ‘Vic Firth’ logo to keep consistency and continuity
for the brand. Additionally I added a wood cut on the type to express
the raw material of the products they sell- expressing where they come
from. I also added the green and red colours within the ‘i’s to represent
‘cradle to grave’ the green being the tree the sticks comes from and the
red being the matchstick to represent their destruction being mostly
through combustion.
Icons and Content
The icons were born out of a need for a visual representation of the
gradle to grave process. I wanted them to be simple yet understandable
with a style to show continuity and relationship between them all.
They all have with a pice of a rum sticks, match stick or wooden texture
to them linking them all together. I also added to drum sticks beneath the
production icons to act as a divider, spacing them from the
environmental comments.
Typeface Text
Adding text along with the icons I felt was the best way to express this
lengthly process in a more consensed mannor. The icons alone would
render the reader confused so I felt the text was necessary to prevent this.
I chose the typeface: Gill Sans as from a few experiments found this to be
a suitible, simple and legible typeface.
Colour Scheme
Grey and black is the prominent colour scheme in the whole poster, along
with the small green and red in the logo. I chose these shades to represent
the poster being the middle man in the presentation of this information - the
manufacturers being the producers and the buyers the recivers. The neutral
colour deems it perfect to emit information with so bias towards colours.
It also looked much more stylish than plain black and added a different dynamic
to the otherwise quite plain icons and images.
Layout and Size
I centred the icons and text to emphasise the lengthly journey the drumsticks
go through to become their destined shape. With the logo and title placed in the
middle it balances out the stages in an aesthetics pleasing manor and helps
the viewer absorb the information without the layout confusing them. Creating
the poster in an A2 format allows the icons and text to be spread out evenly and
allows for an easier read due to the text being sharp.
