This rebranding campaign for Mesquite Street Comedy Club was aimed at an 18-30 year demographic to attract a younger audience and create a new option for a night out. Open mic nights are a main focus throughout the campaign, offering a different kind of entertainment than a young adult would normally choose. Mirror clings were used for public restroom mirrors as a promotional tactic, and joke books were placed in city visitor centers to offer an option for visitors to the city. The website was redesigned to make navigation and ticket purchase simple and fast.