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Just Do It Generation Posters
Daniel Lim
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In 2006, Nike launched its first China Just Do It campaign with real-life stories of kids
who overcame personal obstacles to play the sport they love.
Cain's tiny but that doesn't stop her from taking on the bigger boys at basketball or bigger issues in life.
Hai Tao was determined to play in a soccer team even when he was diagnosed with leukemia.
Three friends decided to beat the Guinness World Record by
rollerblading from the northern most city of China to the southern most.
Xiao Mi loves to ride but is always getting into trouble with the authorities.
Stuck in a boring job, Tang Jian runs to keep his sanity.
15-year old Shen Song Yang's first coach dropped him because he wasn't flexible enough,
so he proved himself by winning gold.
Growing up in a traditional society, Wesley was often misunderstood for
his passion for skateboarding, DJ'ing and keeping unusual pets.
Real-life Just Do It stories told in a limited edition poster book + DVD.
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Just Do It Generation Posters
3
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Published:
June 7th 2010
Daniel Lim
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Daniel Lim
Beijing, China
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Just Do It Generation Posters
In 2006, Nike launched its first China Just Do It campaign with real-life stories of kids who overcame personal obstacles to play the sport they
Read More
3
320
0
Published:
June 7th 2010
Creative Fields
Creative Direction
Nike
just do it
china
Copyright Info
Attribution, Non-commercial, No Derivatives
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