BACKGROUND
This is a Malaysian Ice cream shop that already have many outlets around Kuala Lumpur. They target the younger generation who likes to try new things. Inside Scoop is known for their unconventional ice cream flavors. For example, durian, cempedak and teh tarik are local special. There are also alcoholic flavors like Smoked Cognac, or XO Cranberry.
This is a Malaysian Ice cream shop that already have many outlets around Kuala Lumpur. They target the younger generation who likes to try new things. Inside Scoop is known for their unconventional ice cream flavors. For example, durian, cempedak and teh tarik are local special. There are also alcoholic flavors like Smoked Cognac, or XO Cranberry.
CONSUMER INSIGHT
People are easily attracted by new things.
People are easily attracted by new things.
USP (Unique Selling Point)
Unconventional ice cream flavour.
Unconventional ice cream flavour.
SMP (Single-Minded Proposition)
Surprise in a scoop.
Surprise in a scoop.
LOGO IDEA
The idea of the logo came from the shape of mouth when people are surprised.
The idea of the logo came from the shape of mouth when people are surprised.
FLAVOR LABEL
The color and pattern depend on the flavor.
POSTER
The poster is use to present surprise and fun feelings.
The graphic element and color used come from the flavor of ice cream that Inside Scoop is selling.
LOYALTY ENVELOP
Consumer will be able to experience the surprise that Inside Scoop provides.
ICE CREAM CUP, BOX AND PAPER BAG
ENVIROMENTAL DESIGN
The overall mood is appealing because of the use of black background and colourful circle pattern. Infographic used on the menu gives customers a clearer idea of what is on the menu.
THANK YOU! :D
