This faux-chemistry campaign for Baskin Robbins is intended to do three things: first, look delicious and impressive as only 31 flavors can, second, sound convincingly like a good old science poster reminiscent of high school, and then third, to turn ice cream and science into an inspiring imperative to try your own delicious concoction, hence the tag, "What's your formula?"
Baskin Robbins
This faux-chemistry campaign for Baskin Robbins is intended to do three things: first, look delicious and impressive as only 31 flavors can, second, sound convincingly like a good old science poster reminiscent of high school, and then third, to turn ice cream and science into an inspiring imperative to try your own delicious concoction, hence the tag, "What's your formula?"
Baskin Robbins
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