CLIENT Michaels Diamond Jewelers, established in 1885, a nation-wide jewelers with stores in Connecticut, New York, New Mexico and Arizona
CHALLENGE To create a customized look that exuded elegance and luxury with a modern touch that reflected the brand to re-engage customers. The lettering is drawn with fluid lines to elude to elegance and flourishes are added to suggest luxury. The silver foil adds an elevated element associated with the shine of jewelry.
