Akoua Smith's profile

STAR Olive Oil Rebrand

Akoua Smith
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We were given an assignment to pick a product that was in need of a rebrand, I chose STAR Olive Oil. When I was initially looking at products I noticed that every single brand of olive oil seems to look like the other, they all use some dark shade of olive green, red and gold. In other words everything feels VERY Italian.

The taste of Olive Oil can vary and be as complex as wine I created the new star identity, packaging, website, and ad campaign with this idea in mind.  
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
student Olive Oil star oil identity identitydesign SCAD atlanta black design bottle box olive
STAR Olive Oil Rebrand
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Akoua Smith's profile

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Akoua Smith's profile
Atlanta, GA, USA

STAR Olive Oil Rebrand

STAR Olive Oil Redesign

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives