Jacob Cross Mayhew's profile

Arizona Immigration and Refugee Services Rebrand

The group that we started a rebrand for was Arizona Immigrant and Refugee Services, an Arizona organization that provides services for immigrants and refugees, such as public transportation, schools, and other essential things that they would need. Their current logo and website are not very visually appealing or cool, so we thought that they would be a good candidate. We gathered many of our ideas from the books that Mr. Davis had available, so we don't have a behance collection to link. 

First, we did sketching, and these were our rough ideas:
Next came a rough sketch. This ultimately turned into comps then finals then mockups. It shows a hand, a universal symbol for aid, with an earth inside of it and having the colors of the Arizona flag.
Next we started working on our comps. We had some struggles creating them, but in the end the logo ended up looking really nice. The text was in Gill Sans with some of the sections of the "I" serving as connectors between the A and the I and the I and the R.
This is our acceptable uses- all the logos we created, all the colors and their CMYK values, the font and all its letters, and the do-not's, such as changing the font to something like Comic Sans, editing the colors, using two of the hands, or reversing the image.
Next are all of our mockups- a website landing page, a t-shirt, a business card, and a letterhead and an email signature (on the same image).
I think this logo system is much better than when we started, and I think that through learning illustrator the entire team has grown in our abilities to use the many functions the adobe systems have.
Arizona Immigration and Refugee Services Rebrand
Published:

Arizona Immigration and Refugee Services Rebrand

A rebranding of a local Arizona non-profit

Published: