Branding, Graphic design, Art direction
The Hip Fish
Combining three different cultures from Mexico, Hawaii and Barcelona, The Hip Fish comes up with the idea of preparing fresh and healthy food for a new generation of fish lovers.
The identity of the brand reflects the simplicity of a lifestyle represented by the icon of a hipster fish that goes along with the name.
Blue was chosen as the main color between black and white. This contrasting color pallet inspired by an industrial architecture together with the simple vector line used in different prints, gives the idea of a fresh and comforting place to eat in Barcelona.
We invite you to join a modern - healthy experience
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The Hip Fish Restaurant
Branding, Art Direction, Graphic Design
Illustration by Maria Paula Moreno
@thehipfish
