Netflix started it's massive push into original content back in 2015 and hasn't looked back, producing some of the best programming entertainment currently available. I was fortunate to take part in some pitch work centered around social and digital activation for 3 of their original series – Wet Hot American Summer: First Day of Camp, Sense8, and Daredevil. Below are some of the conceptual and design executions for which I was responsible.

The challenge for this pitch was to build a social media promotional campaign including community management in support of Wet Hot American Summer: First Day of Camp, the prequel series to the 1980s summer-camp spoof movie from 2001.

Following our developed strategy of Discover the Cast—Engage Absurdly—Activate the Cult, the above concept idea fell into the Pre-Launch/Re-Watch Phase of our plan. I decided to create illustrated, 80s-style quotes from the original movie as regular #TBT social posts on Facebook, Twitter, and Instagram. Pieces of nostalgic content like this would create shareable moments that serve to build anticipation for the new original series.

The concept idea above also fell into the Pre-Launch/Re-Watch phase by taking over the @WetHot Twitter handle and introducing Wet Hot Emoji Summer. In emoji only, this would generate lines from the previous movie as well as plot lines from the upcoming original series, building anticipation and receiving press among outlets like AV Club, Buzzfeed, and E!News.

Sense8 is the story of how 8 people across the world can telepathically experience each other's lives. The program strategy for our pitch to Netflix centered around high profile media stunts, social media experiments, and provocative conversations to help the audience discover, engage with, and advocate for this original series. We centered our executions around the idea of finding empathy in a digital age in which we are increasingly isolated.

My tablet app concept above immediately connects users on the other side of the glass and halfway around the world through touching, finger painting, and making music. Users can record sessions and share via Facebook or Youtube. A lack of language makes it universal and intuitive.

Daredevil, Netflix's first Marvel Cinematic Universe original series, features Matt Murdock, a blind lawyer by day and super hero by night in Hell's Kitchen, NY. Our task here was to create an immersive user experience that pushed the grittiness/antihero/crime drama angle of the series.

Choosing to focus on the science behind Daredevil's abilities (cross-modal neuroplasticity and human echolocation), I conceived this innovative second-screen companion app called Hypersense. Syncing the app to your viewing while donning some headphones allows the user to fully experience the superhuman characteristics of Daredevil. The user can control the hypersensitivity they are experiencing, as well as access other exclusive content including a trial membership with Marvel Unlimited, an archive of thousands of past comic book issues.