Helmut Lang
Fashion's Night Out Photobooth
For their award-winning Fashion’s Night Out Celebration, Helmut Lang contracted Gin Lane to build an interactive photobooth application for use during the event. The installation and application invited users to take and customize fun photographs of themselves. These images would then upload to an online microsite, which provided the option to share out to a variety of social networks. The event went on to be declared New York Magazine’s favorite of the evening, and the photo booth itself became one of 944 Magazine’s “Top 10 Things” from Fashion’s Night Out 2011.
Helmut Lang
Published:

Helmut Lang

For their award-winning Fashion’s Night Out Celebration, Helmut Lang contracted Gin Lane to build an interactive photobooth application for use d Read More

Published: