Working with Security Innovation Europe Limited on a creative brand refresh, including website design, development and structure.
Security Innovation Europe helps organisations build internal expertise, uncover critical vulnerabilities, integrate application security, and avoid security risk and data breach.
The main objective was to increase potential sales leads. Although they receive high volumes of traffic, they were not receiving as many sales leads as they would have liked from their website. From a design perspective I found inconsistency of design, bad information architectural structure, and no clear branding.
Our first challenge was to clarify the products and site structure making it easier for users to navigate. By introducing a consistent brand style we hope to increase brand trust and improve brand experience, reputation, and familiarity with current clients.
We found many organisations didn't value cyber security. We wanted to stand out from competitors and avoid the usual technical stereotypes. With analysis we found our target market was also interested in movies and mostly males aged 30 plus, so we decided to go with a "hero's" theme . This enabled us to build a connection with our customers by using comedy and exaggeration to present products / services and echo's the a message of protection.
Logo design and campain creation.
