101 Trandafiri | Logo and general brand visuals
101 Trandafiri (tr. 101 Roses) is an online flower shop selling luxury rose bouquets made up of one hundred and one roses.
I started by trying out various ways of writing "trandafiri" in order to figure out the style of lettering that would work best. It turned out that regardless of how I stylized it, the word was too long to be featured in the logo. Instead, I tried to work with the number and immediately it looked elegant and symmetrical.
I added a stemmed rose diagonally across the logo to slightly break that symmetry and, of course, to create a visual representation of the company name.
Additionally, I created an illustration meant to be printed on card stock and placed inside the rose boxes as a "thank you" gift. I drew it by hand and then lined and colored it in Adobe Illustrator.
