Otilia Brăiloiu | Branding & illustration
Otilia Brăiloiu is a fashion designer specialized in couture bridal and evening gowns. 2015 marked a decade since her atelier was established and with the anniversary came a new brand identity.
It was decided early on that the logo should be horizontally oriented to prevent it from being completely covered by the gowns should it be displayed behind them, but also delicate enough as to not draw too much attention to itself. A slim, controlled lettering paired with a clean and readable font seemed like the right choice.
The brand kit included a set of words, numbers and phrases I created using the same lettering as in the logo.
In addition to the branding I also created a series of illustrations based on photos of the 2015 Bridal Collection. The one below is hand drawn and digitally colored and edited and it was used as a website header.
The illustrations below were made entirely in pencil and watercolor. They are rather experimental but their purpose was to be used cropped or transparent, as backdrops for text and images.
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