PURE JOY FAMILY FARM: CANNABIS SWEETS
I was the senior designer at Pure Joy Family Farm, a farm in Cheney, Washington that was growing and producing cannabis products for market consumption. My role was create the brand identity for the edible line as well as help define overall branding for the client. I also consulted on packaging forms, helped named the products, and also did all the design related to the packaging—from start to finish.
The design direction for the baked goods and candies was a cozy, country kitchen. We wanted to market to older demographics and distance ourselves from the traditional psychadelic look of stoner culture.
