Lynn Rawden's profile

MILE HIGH SENSUAL KITS

A proposal for a white labeled version for the W Hotels
MILE HIGH SENSUAL KITS
I was founding Creative Director of Milehigh Travel Products from 2005 - 2010. Our first products were the Milehigh Kit and the Milehigh Mini Kit. These "mobile sensual kits" were sold in Flight 001, Kitson, and W Hotel gift shops. Milehigh products were also displayed in the actual rooms (in the mini bars) of The Delano, Ganesvoort NYC, The Bellagio, The Thompson Hotel and several Hard Rock Hotels.

As Creative Director, I worked closely with the founders on product design and packaging direction. I also designed two versions of the website and design-directed all of the printed materials, working with other designers and resources as needed.

Inspired by the "golden age of air travel"  and a clean Japanese aesthetic, Milehigh received a lot of attention and press for being a sensual product that was sold in high-end venues and not the typical  "sex shops."

The Milehigh logo design was featured in Print Magazine's "Sex Issue" July/August 2004.
The Milehigh Mini Kit won a 3D Object of Merit Award from How Magazine Annual Design Contest, 2006.
The Milehigh Mini Kit won an Honorable Mention from I.D. Magazine Annual Design Review 2006 in the Consumer Product Category.

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