Final Product
Green Tea
Red Jasmine
Chamomile Tea
The Brief
Repackage a local food brand and develop a series of packaging to show consistency and differentiation. Effectively use and explore paper as a medium as well as the form and surface graphics. Explore and research on user experience as well as mock-up techniques, apply all of these objectives into the final mockups.
The Product
I chose to work on the packaging for the tea bags Because it was the only packaging that didn’t fit with the overall feel and theme of TWG. The overall experience that TWG wants to portray, which is that of luxury, and that theme is very consistent throughout. The outlets are overflowing with define grandeur and even the staff are well groomed and professional. The tea packaging is the only thing that didn’t exhibit this feel and is just a simple and bland. The reason the design director provided was that the teabags are very fast flowing products hence it needs to be very simple, the consumer must be able to identify the product in an instant or they risk losing that customer to other competitors. It’s simple because of user experience.
Inspiration
Mockup + Graphics
A slider box that makes use of colors to identify itself. It still holds the same amount of tea bags as the original packaging but this time the tea bags are stacked vertically for easier access.
A slider box that makes use of colors to identify itself. It still holds the same amount of tea bags as the original packaging but this time the tea bags are stacked vertically for easier access.
Mock-up using photoshop
Any images and mockups used, rightfully belongs to their owners and i do do take credit for any of them
