Kara Scott's profile

Hobsons Report & Whitepaper Design Refresh

Hobsons Report & White Paper Design Refresh
Industry: Education, Technology
Agency: Hobsons In-House Brand Team – Cincinnati, OH

Together with another brand teammate, we led the design style of all of Hobsons' reports and whitepapers as an extension of defining the Hobsons global brand refresh. These reports and white papers served as premium gated content on the Hobsons corporate website, trade show leave-behinds, and sales tools and positioned Hobsons as an education industry thought leader. Many report projects involved collaboration and project management with highly valued education and research partners such as the American Council on Education (ACE) and National Association for College Admission Counseling (NACAC). This report focusing on Hobsons research conducted during a pilot study for the Naviance | Curriculum product, Development, Validation, and Impact of the Naviance College & Career Readiness Curriculum, is just one of many others I had the sole responsibility of designing from concept to completion. The report features an exploration at adding a new texture element to the Hobsons brand design element toolkit and demonstrates my ability to translate multiple pages of content into a dynamic and visually appealing layout.
Naviance by Hobsons College & Career Readiness Curriculum report, covers
Naviance by Hobsons College & Career Readiness Curriculum report, cover
Naviance by Hobsons College & Career Readiness Curriculum report, Introduction and Table of Contents spread
Naviance by Hobsons College & Career Readiness Curriculum report, section introduction and body copy spread
Naviance by Hobsons College & Career Readiness Curriculum report, body copy spread
Naviance by Hobsons College & Career Readiness Curriculum report, covers
Hobsons Report & Whitepaper Design Refresh
Published:

Hobsons Report & Whitepaper Design Refresh

Brand design for education technology company, Hobsons.

Published: