Trident is a gum company that focuses on dental hygiene and oral health of consumers. Based on recent researches, the company’s target market is not diverse comparing to other competitive companies, who carry multiple product lines that attract a wide range of audience. To help Trident gain popularity in the market, a new product line of flavored bubble gum is introduced to children. 

The package of this product is constructed as a monster that represents a gum flavor. Interesting features such as interactive arms and legs brings the character alive and allow children to arrange their package in, this will give children a fun and enjoyable experience through Trident’s chewing gum “What The Gum?”

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