Excess Baggage Company
Brand revitalisation and retail environment
Brand revitalisation and retail environment
Excess Baggage is a market leader in luggage services in the UK. They approached Brand Environment with the question - “How can we become the number one midrange luggage retailer in major airports and rail stations across the UK?”
After injecting a breath of fresh air and clarity into the brand we set out to develop and design a complete, modern and enticing retail environment for roll out.
Out with the old and in with the new was our strategy. Shifting a service brand to something with much more retail appeal. We designed a clear and interactive retail environment that strongly reflects the values and position of the brand.
I was the Project Manager for Excess Baggage and worked together with the creative team to deliver a modern and enticing retail environment. I attended brief meetings, liaised with the client, briefed the studio, created and managed a schedule of works throughout the project. Making sure that everything ran smoothly
through implementation, liaising with suppliers, shopfitters, and printers.
through implementation, liaising with suppliers, shopfitters, and printers.
