Brand Communication Design

Partner project with Tilly Stein // required to rebrand the current Ernest Adams biscuit range in response to growing macro-trends and human-centred design.

We chose to focus on the fact that if people want a biscuit, then they want a real good biscuit. So we chose to create flavours that are a little bit decadent without straying too far from the original flavours as well as flavours that people would enjoy when they want a bit of comfort in their lives. For the visual side of things, we stripped back the aesthetic to create a truly authentic feel for the packaging with different colours to differentiate flavours.

Alongside this, we had social media platforms including Facebook and Instagram which helped to promote our range as well as be a prompt for our competition which was about winning a "bag of comfort".