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The purpose of designing a new packaging label for Honest Tea was to demonstrate the identity of the simpleness and authenticity of the brand. Unlike the original tea bottle with images relating to the flavor of the Tea in capital "T", the new packaging breaks outside from the boundaries yet is transparent about its flavor. I tried to bring the origin of the tea into the design as well. The hibiscus tea originates from Caribbean so I tried to bring the aesthetics of oil paintings into the new label.

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The new organic Blackberry Hibiscus tea is a new flavor that I came up with for the project. 

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Honest Tea brand targets those who prefer semi-sweet drinks that is between the sweetness of carbonated drinks like Coke, or Sprite and tasteless water.