Gearing up to the launch of the TSO’s 2017/18 season – the final season with the renowned Peter Oundjian as Music Director – the Toronto Symphony Orchestra approached us to revamp their subscription series brochure. As the centerpiece of their season-launch marketing campaign, the publication is sent to existing and prospective subscribers, and sets the tone for the year of music ahead. It needed to serve not only as a promotional tool for the symphony, but also as a useful guide for subscribers. Working within the TSO’s existing, interim brand, we evolved the look and feel of the brochure, establishing stronger content pacing, creating visually engaging layouts, and reorganizing the complex pricing information for greater accessibility. As part of the redesign, we also developed a contemporary cover graphic which abstractly visualizes Beethoven’s “Ode to Joy” theme – the celebratory theme for the 2017/18 season.

Portrait of Peter Oundjian: Jaime Hogge